Ducati DIAVEL, the latest addition to DUCATI’s product range was unveiled in Bangalore, priced at a staggering Rs. 17 lakhs.The company produces motorcycles in six markets segments which vary in their technical and design features and intended customers: Superbike, Desmosedici RR, Monster, Multistrada, Sport Classic and Hypermotard. The company’s motorcycles are sold in 80 countries worldwide, with a primary focus in the Western European, Japan and North American markets.
Glynn Kerr, design columnist for Motorcycle Consumer News, says he created the original the Diavel concept sketches freelance for Ducati’s design chief Pierre Terblanche in February 2002. In the US, most Diavel buyers appear to be existing riders age 50 and over, with more women than usual attracted to the bike.
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